Thursday, December 26, 2019

Disadvantages of Business Process Outsourcing Essay

In the recent decade, Business Process Outsourcing (BPO) has become a usual business phenomenon from a new business strategy in the bank industry around the world. Banks are increasingly outsourcing more activities to third parties and relying more heavily on vendors now more than ever before. (Deloitte, 2012) The Swiss bank UBS is not an exception. Since UBS set up the UBS India Service Centre in Hyderabad in 2006, parts of its back-office and middle-office functions have been outsourced to lower-cost places during the following years, such as India, China, Philippine and Poland. Most recent news says that UBS will begin outsourcing its fixed income trading platform to two technology groups in an attempt to save costs. (Reuters, 2014)†¦show more content†¦BPO that is contracted outside a companys country is called offshore outsourcing (Tas, J. Sunder, S. , 2004) Offshore outsourcing represents one aspect of how globalization is occurring in the current economies. Globalization is the interdependency of transportation, distribution, communication, and economic networks across international borders. (Gibson, Ivancevich, Donnelly, Konopaske, 2009) It means that the labor supply market is globalized and that cross-cultural management can become essential and more important than ever before. BPO is not simply moving jobs to a distant country and starting saving cost right away. BPO in the banking industry requires bank to provide on-site training, which normally takes from three months to a full year. (Overby, 2003) The training is a knowledge transfer process from one organization to another, which is necessary and critical to make sure the work can be transferred from onshore to offshore people smoothly. It’s a significant stage of outsourcing implementation, which may determine outsourcing will be a success or not. Below case shows how the offshore outsourcing is occurring during the implementation stage. Team A is UBS investment banking operations located in UK. It is planed to be offshore outsourced to an external company located in a foreign country. A team of offshore workers came to UK and started to learn tasks sitting beside their onshore partnersShow MoreRelatedAdvantages and Disadvantages of Outsourcing888 Words   |  4 PagesAdvantages and Disadvantages of Outsourcing Outsourcing is an allocation of specific business processes to a specialist external service provider. Most of the times an organization cannot handle all aspects of a business process internally. Additionally some processes are temporary and the organization does not intend to hire in-house professionals to perform the tasks. Once the task is outsourced to the service provider, he will take the responsibility of carrying out the tasks and maintainingRead MoreThe Advantages and Disadvantages of Outsourcing1442 Words   |  6 PagesWhat are the advantages and disadvantages to outsourcing in the global marketplace? In these times of great globalization where many countries have erased their borders when it comes to trade outsourcing has become an option for many companies. Whether or not to outsource is a key question that companies must consider. According to the Pros and Cons of Outsourcing, â€Å"The decision to outsource or not is a matter of finding the right balance-the balance between managing labor costs, workflow, employeeRead MoreOutsourcing And Its Advantages For A Company1225 Words   |  5 PagesEXECUTIVE SUMMARY Outsourcing can have more disadvantages for a company if the company does not take major precautions before proceeding. The purpose of this report is to (1) identify major IT outsourcing risks. (2) How to minimize the risk to out rule the disadvantages. There are many steps to successful outsourcing; here are the main ones gathered from the research. †¢ Be discreet when selecting your vendor , analyse there previous work †¢ Consult with an attorney before signing the contract †¢ MakeRead MoreOutsourcing Of Aviation Maintenance Practices And The Effects Of Globalization1352 Words   |  6 Pages Outsourcing of Aviation Maintenance Practices and the Effects of Globalization Matthew Wilkerson Embry-Riddle Aeronautical University Worldwide May 16, 2016 â€Æ' Abstract Within the aviation industry outsourced maintenance practices have become increasingly more prevalent to maintain current assets. There is generally three processes currently being utilized by the airline industry: outsourcing specific maintenance needs, in-house operations, and lastly, a hybrid approach, which entails a combinationRead MoreAdvantages and Disadvantages of Being a First Mover975 Words   |  4 PagesAdvantages and Disadvantages of being a First Mover: The timing of entry to a particular market or industry is usually important because it helps in determining a companys returns on investment. First movers are described as the first entrants to offer or sell a new product or service category in a particular industry. Some of the major advantages of being a first mover include brand loyalty and technological leadership, exploiting the switching costs of buyers, preemption of scarce assets, andRead MoreBus 401 Mod 3 Case1108 Words   |  5 PagesTUI University BUS 401 Case Study Module 3 Dr. Yi Ling Abstract Outsourcing occurs when a company either buys products or services from outside sources or sends work to outside contractors versus doing it themselves. There are several advantages and disadvantages to outsourcing to include cost savings, sharing risk and developing better leaders internally. There are also some disadvantages like lack of quality control, loss of some management functions and losing the ability to buildRead MoreOutsourcing At Schaeffer : Outsourcing1707 Words   |  7 Pages Case Study 1 : Outsourcing at Schaeffer Gayathri Kadiyala Wilmington University TABLE OF CONTENTS Outsourcing definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Concept of outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦. 3 Outsourcing at Schaeffer †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Outsourcing: Outsourcing is a process of a company obtaining the services from an outside vendor. These services can be of different formsRead MoreStrategy Management : Multinational Corporations And Other Industries Essay1366 Words   |  6 Pagesof the organization in designing the strategies. Strategy management team in an organization is very crucial as it designs the future of the organization as the strategic management designs plans for the effective business operations of the organization. The strategic management process is a five step model and it has a series of steps in order to design an effective strategic plan. The following are the key steps in a strategic management plan: Decide a common goal of the organization: Based onRead MoreCmgt 442 Week 4 Individual Assignment Outsourcing Risks Essay examples1253 Words   |  6 PagesOutsourcing Risks Name Course Date Instructor Outsourcing Risks Outsourcing has become an integral part of many organizations today. Outsourcing has its advantages and disadvantages that organizations will have to weigh to decide whether or not outsourcing is the best possible solution to their current problems and business operations. Outsourcing refers to the process of hiring external provider to operate on a business or organization function (Venture Outsource, 2012). In this caseRead MoreOutsourcing HR: Assignment Instructions1175 Words   |  5 Pagescontractor to perform these functions for your company, you will be able to dictate only the results you wish to achieve. How to complete the tasks for you will be the prerogative of the contractor. Step 3 Evaluate the costs and benefits of outsourcing each task you are considering. This means conducting research on what a qualified contractor will charge to effectively perform the task on a regular basis. Then, you need to balance this cost against the impact the task has on your HR department

Tuesday, December 17, 2019

Love Is The Most Powerful Emotion - 1113 Words

I choose to write my paper on what’s love? Do you know what love is? Why do we ask what love is? Love can be many of things people have their own opinions of love and what love actually is. Love is not only intimate. As a person first falls in love at least a thousand brain parts start to light up. The brain release hormones, feelings and butterflies. Love is also loving a person unconditionally no matter what. Love is the most powerful emotion a human being can experience. In today’s society it’s hard for people to know what true love is. At times I ask myself why it is so hard to find love. I believe the word love is abused. When people use the word love it is used as an expression of affection towards someone else. For example, I love†¦show more content†¦When humans are going steady in receiving love and giving love, we don’t ponder such philosophical questions. It’s usually when something is lacking or not the same we begin to contemplate what that thing really is. For, example nobody goes to subway and ask what’s a sub. So, when we ask what is love? We don’t fell loved all the way or someone feel we don’t love them all the way. So ac cord to the Chabad post the real question you should be asking is â€Å"Am I loved?† or â€Å"Do I love?† These are the two main reasons people ask what’s love. It’s easier to ask what love is rather than am I loved. When we the people are loved we tend to feel it in our guts. How does love really work though? In fact it’s really not as complicated as it sound, but the truth is our hearts take cues from our senses. Everything we feel, touch, smell, and hear is in touch with the universe and teaches use about the universe. So some things we just don’t need to question. Our sensory organs send messages to the brain, and our brain read the messages and send the message to our heart. â€Å"So, if we see a loving smile, hear loving words, or feel a loving touch, the brain processes this information and concludes, â€Å"Hey, we are being loved right now!† Love can also be letting someone go. Love don’t mean you own the person or mean that’s your possession. ForShow MoreRelatedComparing Emotions : Love And Hate881 Words   |  4 PagesComparing Emotions: Love and Hate Emotions come with every thought and action that is had throughout the day. Whether it is an emotion towards an academic class, the nerves of meeting someone new, or even what is felt about the day as a whole; there is always an emotion that is being felt. The two most extreme emotions are hate and love. Most sub-emotions come from these two powerful feelings. Anger, happiness, sorrow, and anxiety can all be results of both love and hate. To most, these emotions seemRead MoreThe Greatest Emotion- Somewhere I Have Never... E.E Cummings998 Words   |  4 PagesThe Greatest Emotion In the poem â€Å"somewhere i have never...†, author E. E. Cummings personifies the feeling of love and the almost mysterious and uncontrollable supremacy it seems to have over men. The poem is referring to the ability of the author’s, what seems to be, lover to affect him with â€Å"[her] most frail gesture[s] are things which me† (3). And yet, the author starts the poem by referencing his inexperience with love and almost expresses a wonder to this new experience (Cummings, 1). Read MoreTheme Of Sonnet 1161025 Words   |  5 PagesLove is an emotion and feeling that will either fade away as time goes by or stay with a person for a lifetime. Love is not only between opposite sexes but rather between the thought of humankind. In a poem written by Shakespeare, he discusses the idea of love staying the same under any challenge that an individual may face throughout their lives. â€Å"Sonnet 116,† written by Shakespeare argues that love is powerful and th at time is mainly influenced by the thought of love. The central message of thisRead MoreThe Theme Of Love In Hard Times By Charles Dickens1366 Words   |  6 Pagesarticulated by the American author Leo Buscaglia, â€Å"Man has no choice but to love. For when he does not, he finds his alternatives lie in loneliness, destruction and despair.† Love truly is an essential emotion that forms and strengthens one’s character, allowing one to empathize and connect with others. However, this powerful emotion is often undervalued and ignored in society, where the need for Fact triumphs over the need for love, and the mind is cultivated at the expense of the heart. Such a societyRead MoreOthello, By William Shakespeare990 Words   |  4 Pages Love and jealousy are powerful emotions that can induce behavior that would otherwise not normally be warranted. In Othello, The Moor Of Venice, jealousy is a very important component of the play. Iago uses jealousy to control the Moor, Othello, into committing various acts against his wife, Desdomona, and one of his soldiers, Cassio. It can be deduced that the sheer power of jealousy is the most important theme in Othello because the play shows how a strong General, such as Othello, is subjectRead MoreLove Has Many Definitions Essay791 Words   |  4 PagesWhat is love? Webster defines love as â€Å"a strong affection for another arising out of kinship or personal ties maternal love for a child (2): attraction based on sexual desire: affection and tenderness felt by lovers (3): affection based on admiration, benevolence, or common interests love for his old schoolmates.† Love comes in many forms. Unconditional love, the love of a mother for her child, romantic love, the love for your partner and passion or lust, a more sexual emotion towards a personRead MoreJohn Donne Speech732 Words   |  3 PagesMessages from A Valediction: Forbidding Mourning) â€Å"Love is the most powerful emotion a human being can experience.† this quote is by Adrian Catron from the Huffington Post. This quote helps us understand how powerful love really is. It is an emotion that can a person go mad or be in perpetual happiness. In the case of John Donne he is a small amount of both crazy and happy. Vincent Hanley states in the article Poetry of John Donne, â€Å"One-sided love is not love at all.† The author of this quote is very inRead MoreThe Child s Bath, By Mary Cassatt1425 Words   |  6 PagesIt is a calming remedy; it is a way to suppress secrets, emotions, and desires within an individual s mind. The Child’s Bath, by Mary Cassatt, is one such painting that brings you to experience the powerful emotion of a mother’s love. Mary Stevenson Cassatt was an American impressionist painter. Cassatt is most remembered for her noteworthy paintings that portray special moments captured between a mother and her child. Cassatt stated, â€Å"I love to paint children. They are natural and truthful.† ThisRead MoreAnalysis Of The Captains Verses By Pablo Neruda1191 Words   |  5 Pagesbook â€Å"The Captain’s Verses† by Pablo Neruda, there are many love poems. Poems that express different ways of loving someone. I decided to pick Nerudas body of work because of how smooth and elegant his poems sound. They express so much passion towards a person and also send a message. When reading his poems I would be able to understand the emotion the poem carried. This is the first thing that caught my attention from his poems. The emotions each and every one of them carried. In his poem â€Å"LovelyRead MorePresentation of Loss in Birdsong998 Words   |  4 Pagesnot the only form loss suffered during this time. Standing side -by -side with the loss of life is the loss of love and the loss of faith. Faulks uses vivid descriptions and contrasting images to place the reader at the scene and make them empathise with the characters. Loss is one of the most poignant themes in the book, and is one that fuels a majority of the lines written. The most common understanding form of loss associated with the First World War is the great loss of life. Faulks chose to

Monday, December 9, 2019

The Journey of becoming oneself free essay sample

The journey to be oneself In todays world, we are used to being disguised. Whether for the fear of rejection by others or for the fear of disappointing ourselves. Often, we are simply afraid to find out who we really are. But not always are we disguised or afraid. Sometimes we simply go through life thinking we are something that we are not. We mistake the identity that we have created for ourselves for our real soul. And this is a big challenge on the journey of finding ourselves: not to be deceived by what seems to be our personality on the surface, but to dig deeper and find out who we really are. College is known as one of the best places to embark on this journey. But why is the journey known to be so risky? Besides the fact that it is easy to mistake whats on the outside for whats on the inside, there are deeper, more important, and therefore, more dangerous risks that come with being oneself. We will write a custom essay sample on The Journey of becoming oneself or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In my understanding, one of those is is the fact that others dont always accept us for who we are. That is a well known truth. However, a less well known, yet such a simple fact is that we, ourselves, dont always accept us for who we are. So what is the danger of fully accepting not only our strengths but also, weaknesses that none of us is spared of? Everybody wants to be perfect, that is why. And with accepting and acting fully like ourselves and not superheroes that we all want to be, comes a high possibility of disappointment and confusion. What if someone who thought himself brave and courageous finds out he is in reality a coward? Imagine the disappointment and devastation that person must feel. Therefore, perhaps even harder than finding out who we are is accepting who we are. The answer is to learn to love oneself completely and to embrace self-identity. Without knowing of ourselves, we are lost in this world. As cliche as it sounds, we cannot begin to try to understand the world around us without first understanding ourselves at the deepest, most personal levels. It is so beautiful to be the way we really are, without fear, without any limitations, that I sometimes wonder why so many people try to deceive themselves and those around them. From the beginning of time, philosophers, scientists, fortune tellers and all the other people were searching for the Truth, so why is everybody running away from it? Truth- it is greater than any of us will ever be, why not make ourselves, in body and soul, a small part of it? I have always valued honesty. The ability of being fair and honest is at the top of my list of values, along with the ability to be kind and compassionate. I have tried my best to be honest with those around me, but moreover, with myself. For those reasons I think that I have made considerable progress in my journey of understanding myself. However, college will definitely change life as I know it. I am looking forward to the exciting new experience of living on campus. Despite all the influences I will encounter, I have promised myself that I will not compromise my values and will stay true to myself. It is easy to get carried away by the desire to be accepted among classmates at college. That is one of the biggest dangers of not being able to find oneself during this extremely important college years.. Of course it is important to form good, lasting friendships, but it is even more important to do so without compromising who one is as a person. If a student changes his personality and becomes somebody who his friends want him to be, somebody other than his true self, he is lost. Despite numerous challenges and temptations that a student will encounter during college years, it is the perfect place to discover oneself with which comes the realization of ones real dreams and goals, and to, ultimately, begin leading a beautiful life. God has created such a beautiful and balanced world. The core of our being- our souls are as beautiful as the world around us. I believe that only knowing, really knowing who we are on the inside will result in us being more in tune with the outside world. The journey of becoming and staying yourself always, no matter the situation, is not easy. One may encounter disappointment and will certainly experience a great deal of confusion along the way. But one must have the courage and character to continue, despite the difficulties. It is a long, but rewarding journey of understanding and enlightenment. A journey that one day will lead to the individuals true happiness, and perhaps, if more and more people start to look into their souls for answers instead of their minds that work on the â€Å"survival of the fittest† principal, we will all live in a better world.

Monday, December 2, 2019

Macbeth - Tragic Hero Essays (482 words) - Characters In Macbeth

Macbeth - Tragic Hero The character of Macbeth is a classic example of a Shakespearean tragic hero. There are many factors which contribute to the degeneration of Macbeth of which three will be discussed. The three points which contribute greatly to Macbeth's degeneration are the prophecy which was told to him by the witches, how Lady Macbeth influenced and manipulated Macbeth's judgment, and finally Macbeth's long time ambition which drove his desire to be king. Macbeth's growing character degenerates from a noble man to violent individual. The prophecies which were told by the witches were one of the factors which contributed to the degeneration of his character. If it had not been for the witches telling him that he was to be Thane of Cawdor, Thane of Glamis, and King of Scotland, Macbeth would still be his ordinary self. As a result of the prophecies, this aroused Macbeth's curiosity of how he could be King of Scotland. As the play progresses, Macbeth slowly relies on the witches prophecies. Shakespeare uses the witches as a remedy for Macbeth's curiosity which corrupts his character. The influence of Macbeth's wife, Lady Macbeth also contributed to his degeneration of character. Lady Macbeth's character in the beginning reveals that she is a lovable person. When Lady Macbeth was ready to kill King Duncan herself, it showed that Lady Macbeth could not murder King Duncan because he reminded her of her father. This proves that Lady Macbeth has a heart deep inside her. Lady Macbeth plays an important role in this play because she provided a scheme which caused Macbeth to assassinate King Duncan. After Macbeth had killed King Duncan, he later regrets on his wrong doing. At the point of this play the audience can note the change in Macbeth's character. Macbeth's first murder was a trying experience for him, however after the first murder, killing seemed to be the only solution to maintain his reign of the people of Scotland. Therefore, it was Lady Macbeth who introduced the concept of murder to Macbeth. Macbeth's ambition also influenced his declining character. However, Macbeth's ambition had not been strong enough to carry the motive to kill King Duncan. Lady Macbeth's influence also comes in to play because if not for Lady Macbeth, his ambition would not have been intensified enough to drive him to obtain and maintain his title of King of Scotland no matter what it took, even if it meant murdering. Macbeth's ambition influenced the cause of his new character. This new character of Macbeth contained greed, violence, and power hunger. Macbeth shows this when he kills King Duncan. In conclusion, the prophecies given to him by the witches, Lady Macbeth's influence and plan, and his intensified ambition, all contributed greatly to his degeneration of character which resulted to his downfall...death. Therefore Macbeth character displays strong signs of a tragic hero, making him the ideal classic example.

Wednesday, November 27, 2019

Strategic Planning at the Chronicle Gazette Essays

Strategic Planning at the Chronicle Gazette Essays Strategic Planning at the Chronicle Gazette Essay Strategic Planning at the Chronicle Gazette Essay Student Name: Lee Cheuk Fung Jerff Student ID No. : LE0002110 Course No. : MGT 195 Course Name : Business Policy and Strategy Title of the Assignment: Strategic Planning at The Chronicle Gazette Date of submission: 8 DEC 2011 TABLE OF CONTENTS 1. Introduction 3 2. State of the newspaper publishing industry today 2. 1Data on Circulation and Revenue 4-6 2. 2 Top 20 U. S. Newspapers Print Circulation 7-8 3 Why newspapers are facing declining circulations and revenues? 3. 1 External Assessment . 11 Rise of the Web , Internet and free information 9 3. 12 Economic downturn put company into the trouble 9 3 Internal Assessment of The Chronicle Gazette 4. 13 Strengths 10 4. 14 Weaknesses 10 4 Strategies in publishing industry to cope with the Challenges 11,12 5 Steps to deal with the challenge 13 6. 1 Short-term steps 6. 2 Long-term steps Strategic Planning at The Chronicle Gazette 1. Introduction The Chronicle Gazette is a leading newspaper in the United States with a circulation of 225,000 customers. Over the past few years, it has been facing a decline in its customer base and revenues. This is mainly due to the increasing dominance of the Internet as a means of disseminating information and news. Susan Feinman, the publisher of The Chronicle Gazette, noted the criticalness of the problem and worried this will become the 21st century equivalent of buggy whip manufacturers. The company is not looking for band-aid solutions but an insight of all the challenges and to work out an effective business strategy. As The Chronicle Gazette has been a steady decline in subscriptions and revenues, this report will present the strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade. 3. State of the newspaper publishing industry today The U. S. newspaper industry is in the midst of a historic restructuring, buffeted by a deep recession that is battering crucial advertising revenues, long-term structural challenges as readership to free news and entertainment on the Internet, and heavy debt burdens weighing down some major media companies. As the distress mounts – seven U. S. newspaper companies have filed for bankruptcy in the past years – lawmakers are debating possible legislation to assist the industry. Additionally, the Federal Trade Commission (FTC) will hold a series of workshops in 2009 to look at challenges facing newspapers, television, and radio in the Internet age. There are now about 1,400 daily newspapers in the United States and thousands of community papers, which generally publish weekly or biweekly. A handful of papers, including the Wall Street Journal, USA TODAY, and the New York Times, have a national print readership topping a million or more. The top 50 papers account for about a third of circulation, among them the big city papers that had some of the largest circulation declines in 2008. Overall, the newspaper industry, including printers, reporters, advertising salespeople and other personnel, was a roughly $50 billion business in 2002, according to Census Bureau data, employing about 400,000 people. Over the past few years, there has been a steady decline in the readership of newspapers. Anincreasing number of people are using the Internet to read and view news online for free. Due tothe advancements in Internet, people have free access to news and information online twentyfour hours a day and seven days a week. The news content is available in real time and can beaccessed anytime anywhere in the world. The majority of these online news providers do not levy a fee. As a result, the number of readers willing to pay for news content is reducing and this has a direct impact on the sales of newspapers. 2. 1Data on Circulation and Revenue The following tables and data demonstrating the decline of print circulation and revenue of the newspaper industry A) U. S. Newspapers Circulation in the last decade U. S. Newspapers Circulation forecast Starting decline from the early 90’s (B) Top 20 U. S. Newspapers Print Circulation (Six-Month Period Ending in March 2009) Daily PrintSix Months NewspaperCirculationEnding Mar 2009 USA TODAY 2,113,725 -7. 46% The Wall Street Journal 2,082,189 0. 61% The New York Times 1,039,031-3. 55% Los Angeles Times 723,181 -6. 55% Th e Washington Post 665,383 -1. 16% New York Daily News 602,857 -14. 26% New York Post 558,140 -20. 55% Chicago Tribune 501,202 -7. 47% Houston Chronicle 425,138 -13. 96% The Arizona Republic 389,701 -5. 72% The Denver Post 371,728 NA Newsday 368,194 -3. 01% The Dallas Morning News 331,907 -9. 88% Minneapolis Star-Tribune 320,076 -0. 71% Chicago Sun-Times 312,141 -0. 04% San Francisco Chronicle 312,118 -15. 72% The Boston Globe 302,638 -13. 68% Cleveland Plain Dealer 291,630 -11. 70% Detroit Free Press 290,730 -5. 90% The Philadelphia Inquirer 288,298 -13. 72% Source: Nielsen Online and Editor Publisher. (C) Newspapers Advertising Revenue (D) Top 25 U. S. Newspapers Circulations As of mar 2011 Why newspapers are facing declining circulations and revenues? 4. 2 External Assessment 3. 11 Rise of the Web , Internet and free information The key challenge of traditional newspaper are too much free information from everywhere, internet , web, free newspaper and app. People can know all the things though the forum of a website. And the development of iphone , ipad, and smartsphone let the electronic reading grow fast. Prin t circulation for daily papers fell by 13. 5% from 2001 to 2008, and 17. 3% for Sunday editions. Losses are mounting. Average daily newspaper print irculation fell 7% alone during the six-month period ending March 31, 2009, compared too the same period in 2008 As print circulation declines, online readership is soaring. U. S. newspaper websites averaged more than 73 million individual visitors a month in the first quarter of 2009, up 10. 5% from the same period in 2008. Newspapers are attracting online readers from well beyond their local communities including other cities and countries. Newspaper executives point to surging online readership as an endorsement of their product, saying public interest in news has increased, not diminished. But readership trends are complex, as habits and preferences evolve in response to the enormous array of information available on the Internet, television, and through devices such as hand-held readers and cell phones. Though readers want news, they do not necessarily want it from a traditional paper, and are using multiple sources. For example, there is just one newspaper in the top five news websites. The biggest news websites, in descending order are : MSNBC Digital Network, CNN Digital Network, Yahoo! News, AOL News, and NYTimes. com. MSNBC had nearly twice the online audience of the New York Times. Now is the technology era, television, radio and internet is more popular. The reader can more easily get some information and up to the minute news in them. They are the most threats to newspaper publishing industry. The Chronicle Gazette has the fixed supplier to furnish to the paper and printing inks, also long-term cooperation between us. Therefore, the bargaining power of suppliers is in medium-high level. Many competitors exist in the market. Also, the substitute products come out, such as Yahoo, MSNBC, Hotmail and 24-hours cable news, etc. In additional, they are free. The readers will towards them. Therefore the bargaining power of customers is high. Other so-called aggregators run websites that mix links to newspapers’ stories with some original content, and bloggers frequently mingle newspaper and other reporting with their own commentary and insights. Increasingly individual stories are displayed on the Web as discrete products, separate from a broader newspaper. About 22% of readers who visited newspaper websites arrived indirectly, by first clicking onto online search engines like Google, with another big share arriving through the front page of Web portals like Yahoo or MSN, according to one analysis. A separate 22% came from traffic moving between media and news websites, containing links to specific stories. Once readers arrive at newspaper websites, they spend less time there, on average, than print readers spend reading a traditional newspaper, though some studies show that time online has been increasing. Web readers spend an average of 53 minutes a week with newspapers – or just under eight minutes a day. It is also found, however, that 22% of readers had recently dropped a paid print newspaper or magazine subscription because they could get the paper free online. 3. 2 Economic downturn put company into the trouble The financial crisis in 2008 and the European debt problem let the newspaper industry is in trouble. Some large newspaper companies took on significant debt shortly before the economic downturn hit. Legacy costs are a complicating factor. Many newspapers have traditional, defined-benefit pension plans, which now appear underfunded due to large losses in mar ket investments. It will have to make bigger cash contributions to its pension plans in coming years than previously expected, due to poor market returns and changes in pension law. The company cautioned investors that â€Å"the contributions will place additional strain on the company’s liquidity needs. Investors have soured on newspapers. Some large newspaper companies saw their stock prices drop by more than 80% last year – far beyond the overall decline in the publishing industry and various stock indices. Newspaper stock prices rebounded a bit in 2009, but are still near historic lows. With revenues declining and their ability to raise new capital impaired, some newspaper companies are in danger of breaching financing agreements with their lenders. If that happens, lenders could terminate lines of credit and call in existing loans. 3 Internal Assessment of The Chronicle Gazette 4. 1 Strengths * Good reputation on brand name for good quality * Accumulated significant market share * With experienced and professional workforce * Conservative corporate investment policy which had minimized lost during the economic recession * Top Managements all have the will to change and are ready for transformation 4. 2 Weaknesses Deficient in proactive action to the challenge of Internet and Web threats * Without a focus work team to nurture innovative ideas and develop new products * Inadequate of interaction with audiences in both online website and traditional print newspaper and so can have updated news. * Insufficient technology knowledge and experience in terms of people and equipments * A rigid hierarchy organizational structure which impede employees’ motivation to propose new ideas or changes 5. Strategies in publishing industry to cope with the Challenges The newspaper industry in the United States is faced with multiple challenges of reducedreadership, increased costs and competition from new media companies, such as Google. Amajority of the newspapers have online versions of their editions on websites. They have alsoother measures to increase circulation and improve profitability. Newspapers have increased the prices for both the subscriptions and single buy purchase. They are also analyzing the markets they serve to understand the cost-benefit dynamic of each market. As a result, some newspapers have cut back on circulation to remote areas where the revenues earned are more than the cost of delivery. The Wall Street Journal is one of the leading newspapers in the United States, which has changed its market strategy and business model to overcome the challenges in the publishing industry. Through its website, www. wsj. com, the paper provides online access of its news content to readers. As of April 2010, the Wall Street Journal had 414,025 e-subscriptions. Though the website is available online, not all of the content is free. The Journal has formulated a mixed price strategy where it provides both free and paid content. The popular sections of the news content, such as politics, sports, arts and entertainment is free. Niche coverage such as editorials, opinions and articles on business and financial topics can be viewed only for a fee. Indepth coverage, analysis, opinions and reviews are available only to paid users(PricewaterhouseCoopers, 2010). By adopting this strategy of free and paid access, the WallStreet Journal has been able to increase its e-readership base. The free access to popular content attracts more traffic on its website. This brings in more advertising revenues and increases profitability. At the same time, it helps in building a relationship with new readers. They are aware of the useful content available on wsj. com and are willing to pay for more in-depth coverage and analysis. Another important measure taken by the Wall Street Journal is embracing the digital revolution and becoming a part of it. The Wall Street Journal is available on Apple’s iPad. This move helps the Journal to widen its market and tap younger readers who are technologically savvy. As of June 2010, the Journal had sold more than 10,000 subscriptions and generated $2. million in revenues from the iPad (Business Insider, Inc. , 2010). There are companies at the other end of the spectrum in the newspaper industry who have adopted drastic measures to cope with the challenges. The Seattle Post-Intelligencer was facing significant losses for a few years. In 2008, the paper’s losses amounted to $14 million. As aresult, i ts owner The Hearst Corporation decided to shut down its print operations (GuardianNews and Media Limited, 2010). The Company had to make the hard decision of stopping publication of the 146-year old newspaper. It stopped delivery to nearly 117,600 weekday readers (Hearst Seattle Media, LLC, 2010). In March 2009, the Seattle Post-Intelligencer rolled out its final print edition. It decided to publish only the online version, www. seattlepi. com of the paper. The paper reduced its staff headcount drastically from 165 to 20 (PricewaterhouseCoopers, 2010). Since the paper transformed into an entirely digital web format, its website, www. seattlepi. com, has had 4 million visitors per month with 40 million page views. With a reduced headcount, the website covers major topics, such as politics, sports and local happenings by itself. It also sources stories through wire services and other news agencies. The website also makes use of 150 local bloggers for regional content (World Editors Forum, 2010). 6. Steps to deal with the challenge 7. 1. Short-term steps For the short-term, The Chronicle Gazette should study its organization structure and ensure that the human capital is being effectively used in the business. And it will publish the edition tabloid for free. And we will recruit the new employee have experience in technology, he will establish the E-newspaper and for future technology and internet issue. . 2. Long-term steps Adopt a multimedia mindset, viewing the business as a portfolio of products and services with different business models, pricing and distributions strategiesWe establish email and discussion area in our web-site for the reader offer the information. First of all, it is to attract much more reader to our platform. Second, we will know their favorite orientation in they provided the data. T hird, it can increase the subject in our newspaper and E-newspaper by reader offered data.

Saturday, November 23, 2019

A Sociological Understanding of Moral Panic

A Sociological Understanding of Moral Panic A moral panic is a widespread fear, most often an irrational one, that someone or something is a threat to the values, safety, and interests of a community or society at large. Typically, a moral panic is perpetuated by the news media, fueled by politicians, and often results in the passage of new laws or policies that target the source of the panic. In this way, moral panic can foster increased social control. Moral panics are often centered around people who are marginalized in society due to their race or ethnicity, class, sexuality, nationality, or religion. As such, a moral panic often draws on known stereotypes and reinforces them. It can also exacerbate the real and perceived differences and divisions between groups of people. Moral panic is well known in the sociology of deviance and crime and is related to the labeling theory of deviance. Stanley Cohens Theory of Moral Panics The phrase moral panic and the development of the sociological concept is credited to the late South African sociologist Stanley Cohen (1942–2013). Cohen introduced the social theory of moral panic in his 1972 book titled Folk Devils and Moral Panics. In the book, Cohen describes how the British public reacted to the rivalry between the mod and rocker youth subcultures of the 1960s and 70s. Through his study of these youth and the media and public reaction to them, Cohen developed a theory of moral panic that outlines five stages of the process. The Five Stages and Key Players of Moral Panics First, something or someone is perceived and defined as a threat to social norms and the interests of the community or society at large. Second, the news media and community members depict the threat in simplistic, symbolic ways that quickly become recognizable to the greater public. Third, widespread public concern is aroused by the way news media portrays the symbolic representation of the threat. Fourth, the authorities and policymakers respond to the threat, be it real or perceived, with new laws or policies. In the final stage, the moral panic and the subsequent actions of those in power lead to social change in the community. Cohen suggested that there are five key sets of actors involved in the process of moral panic. They are the threat that incites the moral panic, which Cohen referred to as folk devils, and the enforcers of rules or laws, like institutional authority figures, police, or armed forces. The news media plays its role by breaking the news about the threat and continuing to report on it, thereby setting the agenda for how it is discussed and attaching visual symbolic images to it. Enter politicians, who respond to the threat and sometimes fan the flames of the panic, and the public, which develops a focused concern about the threat and demands action in response to it. The Beneficiaries of Social Outrage Many sociologists have observed that those in power ultimately benefit from moral panics, since they lead to increased control of the population and the reinforcement of the authority of those in charge. Others have commented that moral panics offer a mutually beneficial relationship between news media and the state. For the media, reporting on threats that become moral panics increases viewership and makes money for news organizations. For the state, the creation of a moral panic can give it cause to enact legislation and laws that would seem illegitimate without the perceived threat at the center of the moral panic. Examples of Moral Panics There have been many moral panics throughout history, some quite notable.  The Salem witch trials, which took place throughout colonial Massachusetts in 1692, are an oft-mentioned example of this phenomenon. Women who were social outcasts faced accusations of witchcraft after local girls were afflicted with unexplained fits. Following the initial arrests, accusations spread to other women in the community who expressed doubt about the claims or who responded to them in ways deemed improper or inappropriate. This particular moral panic served to reinforce and strengthen the social authority of local religious leaders, since witchcraft was perceived to be a threat to Christian values, laws, and order. More recently, some sociologists have framed the War on Drugs of the 1980s and 90s as an outcome of moral panic. News media attention to drug use, particularly use of crack cocaine among the urban black underclass, focused public attention on drug use and its relationship to delinquency and crime. The public concern generated through news reporting on this topic, including a feature in which then-First Lady Nancy Reagan participated in a drug raid, shored up voter support for drug laws that penalized the poor and working classes while ignoring drug use among the middle and upper classes. Many sociologists attribute the policies, laws, and sentencing guidelines connected to the War on Drugs with increased policing of poor urban neighborhoods and incarceration rates of residents of those communities. Additional moral panics include public attention to welfare queens, the notion that poor black women are abusing the social services system while enjoying lives of luxury. In reality, welfare fraud is not very common, and no one racial group is more likely to commit it. There is also moral panic around a so-called gay agenda that threatens the American way of life when members of the LGBTQ community simply want equal rights. Lastly, after the 9/11 terrorist attacks, Islamophobia, surveillance laws, and racial and religious profiling grew from the fear that all Muslims, Arabs, or brown people overall are dangerous because the terrorists who targeted the World Trade Center and the Pentagon had that background. In fact, many acts of domestic terrorism have been committed by non-Muslims. Updated by Nicki Lisa Cole, Ph.D.

Thursday, November 21, 2019

Principles of Economics Essay Example | Topics and Well Written Essays - 2000 words

Principles of Economics - Essay Example Inflation has different components, phases and forms. For example, deflation and inflation are often defined in relation to the amount of general supply of money viz a viz the economys ability to generate goods and services This article will aim at discussing the causes, effects, impacts and importance of inflation in an economy There are various causes of inflation which have been put forward by various economists. The first type of inflation is the Cost Push Inflation. This type of inflation occurs when firms respond to the increase in production costs, by increasing prices in order to retain their profit margins. When general costs increase the firms have few options on how to absorb the costs from within, this situation forces the organization to pass on this cost to the consumers. The rise in prices may be triggered by several factors, these factors being an increase in the cost of imported raw materials. This may occur in countries which heavily rely on exports of such products. On the other hand, this may also occur by a fall in the rate of the pound in the international currency exchange a market which raises the UK price of imported products. An illustration of cost push inflation occurred when British gas and alternative energy suppliers decided to increase the prices of gas and electricity. This strategy made energy producing firms to charge different prices for the domestic and foreign markets during the period between years 2005 and 2006. The other cause associated with cost-push inflation is due to the increase in labor costs. When labor costs increase, the effects of this measure on the company production is passed over to consumers.   This cause is significant in those firms and organizations which are labor-intensive. Some industries may opt against passing this high cost to the consumer since they might be able to cover cost in other ways but in the long run they may be forced to increase

Tuesday, November 19, 2019

Tuition assistance in the work place and its effects on retention Coursework - 1

Tuition assistance in the work place and its effects on retention - Coursework Example ), most organizations focus on employees’ growth that takes diverse forms of education including training initiatives other than leadership training; cross-functional training; management training; and development training. However, the survey revealed that three of the least used employee development programs were job sharing, official professional mentoring programs, and job alternations. Tuition assistance programs are said to have numerous benefits like tuition satisfaction, improvement of working environment, effective recruitment tools, reduced turnover and increased loyalty to the firm one is working. According to Jacobs (2011), employees’ turnover implies the rate of employees entering and leaving a firm within the time span of one year. In the wake of a recovering economy after the 2008 economic recession, employers are experiencing high employee turnover rates. These turnover issues are beyond what employers could have dealt with in the past when recession forced most of them into downsizing and restructuring. In this regard, turnover rates experienced by most employers currently are way above what most employers consistently deal with. For now, most employers hope that the current employees’ turnover outburst is a onetime issue that will go away with the turning around of the economy. Based on natural wisdom, no turnover rate is perfect especially since good turnover for one firm could be bad for another. In addition, it is hard to define bad turnover and good turnover since different firms in different industries have their own rates. Turnover could vary within industries and depend on geography. In this case, turnover rates are just an abstract number whose value evaluated relative to other facts and numbers like unemployment rates, and local and national politics amongst other. The crucial aspect that employers need to understand in evaluating turnover is the impact arising from both internal and external factors and develops the best way to

Sunday, November 17, 2019

John Donne Essay Example for Free

John Donne Essay John Donne’s Valediction Forbidding Mourning is a poem stressing the aspect of love through the use of various metaphors and allusions. Donne’s main influences being utilized in the poem are created from the 17th century metaphysical poetry. The poem in essence is a farewell speech, as is written in the beginning lines. These lines suggest a quiet departure and the syntax of the poem and the meter follow through with traditional rhythm. The speaker does not want a teary goodbye as is read with ‘no tear-floods’. Donne’s alliteration throughout lines 5-8 also give the reader a sense of movement and accenting of the farewell with the phrase, â€Å"twere profanation †¦to tell the laity† in which the ‘t’ sound becomes prevalent and its poignancy points toward an emphasis on the farewell motif of the poem and how the lovers cope with this departure. The purpose of the speaker is to comfort the reader, or the lover in a time of parting. The speaker then requests of the lover that the two part ways calmly and quietly and thus eliminate tears and protests of the departing. The speaker further insists that to part ways in such a platonic fashion alludes to their love being holy. This love however develops beyond the boundaries of the spiritual and is also referenced as being a physical and sexual love. Thus, the poem’s focus is a transformation of the different loves shared by the speaker and the lover and the celebration the two have in these loves which are refined as line 17 points out. The secret that the metaphysical writing gives the reader is that the lovers are so in tune with each other that they are assured, according to the speaker, a happy reunion. It is the sharing of the goodbye that is endearing in the poem, and the way in which Donne analyzes this farewell is also intriguing. Donne’s metaphysics speaks towards the couple’s soul, and it’s joining after being split. This then is a merriment of earthly love or ‘religion of love’. The love being elevated in the poem, is enhanced by the device of metaphor as Donne writes that the love spoken about in the poem is a sacred love. The narrator describes this love as being breed from confidence in love, which gives the two a strength during the parting. Thus, the two are able to endure a brief span of time in which their love will connect them (Nutt 2005). This endurance is made possible by the speaker by emphasizing that the two share a single soul and thus any illusion of division by space, time or distance is inconsequential. This is the extended metaphor of Donne’s poem. The metaphysical conceit in A Valediction: Forbidding Mourning is the comparison of the two unlikely objects of the lovers’ relationship and their two souls being the feet of a drawing compass as seen in the final stanzas. The allusion to feet of a compass, is a metaphor of direction in which love points toward the right direction and the love of the two lovers is merely a circle that has no end, thus, a farewell is of no consequence since it ends and begins in the same instant. Therefore, although the two lovers will be geographically apart from each other, the speaker believes that this will only strengthen their love since the lovers will remain faithful to each other during this separation, thus bringing trust into the equation of Donne’s metaphysics. Another key metaphor used by Donne is that of gold being beaten thin so that it expands and this comparison is made between the love expanding between the two lovers and not breaking (Beliles 1999). Thus, Donne’s use of metaphor through metaphysical aspirations is the main creative elements in his poem. Work Cited Beliles, D. B. Theoretically-Informed Criticism of Donne’s Love Poetry: Towards A Pluralist Hermeneutics of Faith. New York: Peter Lang Publishing, Inc. , 1999. Donne, J. Poems of John Donne. vol I. E. K. Chambers, ed. London, Lawrence Bullen, 1896. 51-52. Nutt, J. John Donne: The Poems (Analyzing Text). Palgrave Macmillan. New York, 2005.

Thursday, November 14, 2019

Integrating Democracy with Tibetan Buddhism :: Politics Political

Integrating Democracy with Tibetan Buddhism The combination of a religion and a political philosophy do not automatically allow for the most congruous applications. Tibetan Buddhism has been the main stay of a country that has been ruled by a monarchy, through a religious figurehead, and by a socialist republic, all of which seem to have their political frustrations in preserving the Tibetan society. The political spectrum now questions how well the Buddhist tradition integrates the values of democratic theory. The previous applications of Buddhism in a role of government are necessary to analyze in order to properly investigate the application of the Buddhist tradition into a political framework. The structure of the Tibetan government before the invasion of the Chinese in 1950 was a mixture of the monastic influence and the nobles. The authority of the Dalai Lama reigned over the monasteries and religious order as well as over the administrative obligations of the Country. The search for the reincarnation of the Dalai Lama ensures not only leadership of the country from the Buddha of Compassion but also implies that the reign of government is not hereditary, but based on wisdom and guidance for the people and much less on political situations, although these would still much be a factor in ruling. The hierarchical establishment of this division remained partially mixed so that the monks in office balanced the nobles and the monks were checked by the nobles, however the mona stic influence remained the dominant of the two. The legacy of the aristocracy was more an element of the older reign of Tibet from a monarchy and class distinction and the religious influence was more dominant with the newer establishment and really established until the fourteenth century with the teacher Tsong Khapa. This checks and balances involved in the government may only be the confluence of an older tradition mixing in with the new in order to maintain a smooth transition, but it may also exhibit the balance necessary to a government lead by Buddhist thought. Buddhism is not merely a doctrine that is automatically to be accepted and instilled as the truth, rather it has to be taught and allow the people to come to it.

Tuesday, November 12, 2019

The Villancico

During the late fifteenth century in Spain, King Ferdinand along with other Spanish courts influenced the idea to develop their own idea of music. The Villancico was the product of this movement and became the most influential secular polyphonic style in the Spanish Renaissance. Songs were based on subjects that were talked about throughout Spain and were only composed for aristocracy. These short songs included a refrain and one or more stanzas. Meanwhile, in Italia the counterpoint to this was the Frottola, which was a four part strophic song that is set syllabically with the melody in the upper voice, that include marked rhythms and very simple diatonic harmonies. However, as history progresses new things are invented and soon the madrigal endured the frottola, the madrigal would to be the most important secular style in the sixteenth century Europe, predominantly Italia, and one could argue of the entire Renaissance era and its entirety. During the course of this essay I will be discussing the background of how the madrigal came to be, as well as an introduction to how it slowly rose to the top of the charts in Italia as well as Europe, as well as the madrigal itself explaining its influence in society and to musicians all over Europe, and lastly the composers and what inspired them to grow the movement that would stand strong for years after their departure. To the knowledge of mankind at the moment we are unsure directly of the condition the madrigal had before the invention of the printing press by Johannes Gutenberg; but, though there is missing evidence, there is a very small margin of doubt that the early phases must have some correlation as we are aware of the later ones have done. It is thought that the people responsible for the origination process were, the Troubadours and the Minnesingers, these groups had a very strong influence in popular music during the middle ages. In Florence during the fourteenth century a very unique style of poetry was introduced to the composers that would spark the madrigalists and would produce one of the best composers of the time Francesco Landini to write madrigals. Now a side note, the fourteenth century madrigals are different from the sixteenth century ones. â€Å"Madrigal, in music, secular composition for two or more voices, introduced in Italy in the fourteenth century and revived in a different form during the sixteenth century, at which time it also became popular with English, French, German, and Spanish composers.† (4). For the most of the fifteenth century the music of Italy was sought out by the composing masters in the northern regions of France along with parts of the Netherlands. Late into the fifteenth century the native tradition of music that was very keened to the Italians, whos way of life was soon salvaged by the patronage noblemen in Florence as well as Mantua. As the fifteenth century carries on, Spain begin to see a slight rise in the musical field during the Ferdinand and Isabella campaign – yes the very same who sent Christopher Columbus to find a new way to India – the king and queen wanted the courts to find a new style that would encourage unity and glorify Spain. The product of this is the Villancico, which was the most important polyphonic form for them in the Renaissance time period. The form of this style uses AAB stanza structures like most songs from the middle ages, the melody was always carried by the top voice while the other parts could be either sung or played by instruments. When Italia knew the news of this new form being produced in Spain, they slowly developed a counterpart which is called the Frottola. The frottola was a tune that was used to sing poetry with, with the ending of each line having a cadence of some sort, with the upper voice providing the melody and lower parts the harmonial foundation. The features of this music was very simple and satritical, made for the courtly elite during the late fifteenth and early sixteenth century. According to Fenlon and Haar, â€Å"the publication of Pisano's Musica of 1520 put a stop to the publication of frottola collections without encouraging the rise or development of the madrigal or even the publication of new compositions of this sort†¦ It was only with the appearance of the undated Libro primo de la Fortuna, which Einstein placed about fifteen twentynine, that the first true madrigals reached print. The intervening period was regarded as an ‘artistic pause', a larval stage of undermined length and character.† (6). It was around this time in the sixteenth century that the madrigal made its appearance into the Italian lives, and began to have a long outstanding impact on the composers and music as a whole. â€Å"As a literary type, the madrigal of the sixteenth century is a free imitation of the fourteenth century madrigal. This literary movement was a great stimulus to musical activity. The musicians of the early sixteenth century, at first Netherlands composers working in Italy, cooperated with the poets in order to achieve a new style of artistic refinement and expression.† (2) † A Madrigal, is a form of vocal chamber music that originated in northern Italy during the fourteenth century, declined and all but disappeared in the fifteenth, flourished anew in the sixteenth, and ultimately achieved international status in the late sixteenth and early seventeenth centuries.† (1). Madrigals date back to Italia in the fourteenth century, the madrigals then were based on a poem that was pretty constant of a couple to three stanzas with each having exactly three lines, with about seven to eleven syllables per line. It was most often seen polyphonically (many voice parts) in just two parts, the form that was used reflected musically from the structure of the poem that was used for the piece. The most common madrigals have a form that is AAB with both of the stanzas as the A section being sung to the exact same music as the first, this is then followed by the B section, or the coda, which kinda finishes up the poem. In the early sixteenth century the madrigal owed the style to the lyrics of Petrarch, the poetry at this time was very enjoyed and had an asstounding revival. â€Å"Madrigali de diversi musici: libro primo de la Serena (Rome, fifteen thirty) is the first collection of pieces to bear the title ‘madrigal'. Its eight works by Verdelot, one by the Ferrarese Maistre Jhan and two by each of the Festas are characteristic of the new genre but it contains, like the diverse prints of the fifteen twenties, some lighter pieces and even a few French chansons.† (5). In the very early stages many songs were written in homophonic style (this is a dominant melody, sometimes predominant, with a somewhat subordinate accompaniment) and is typically intended for four voices. One of the most influential composers of the madrigal was Philippe Verdelot, the french international spent most of his time in Italy, he is arguably considered to be called the father of the Italian madrigal even though he is french. However, he is the most prolific and one of the earliest composers of the madrigal in his time, spending most of it in Florence after the city was revived by Medici. In fifteen thirty three or fifteen thirty four, two books of Verdelot madrigals were officially printed in Venice, Italy. These books were soon to be the most popular collections of music at the time. By fifteen forty, Verdelot and Arcadelt were seen as the masters of the madrigal, although there are many other composers of the first generation some include, Francesco Layolle, Corteccia, Domenico Ferrabosco, and Costanzo Festa. Festa was an important figure in the creation of a subcategory of madrigals, the three voice. The possible interest in this three voice madrigal is said to be stimulated by the three voice chansons in Rome around the fifteen twenties to fifteen thirties. His three voice madrigals were printed and reprinted countless times due to popularity for the simple and elegant style. It is difficult to see from Festa's point of view to assess his importance, but nonetheless he was a figure that helped grow popularity for the musical genre. Arcadelt was seen to have followed in the footsteps of Verdelot, the madrigals of Arcadelt were published in five books that had a good diversity of one, three or four voices between the time of fifteen thirty eight to fifteen forty four, and many of his works appear alongside Verdelot in manuscripts. Many of the poetic literature that Arcadelt chose showed a very close relationship to the ballata style and some form of the canzone as well. His madrigals are shown to contain a fairly decent about of counterpoint, within this texture he was able to blend the idea of sound and sense. There is however no proof in any form that shows that Arcadelt or Verdelot lived in Venice, Italy at any point in time. During the middle of the sixteenth century the classical style of Arcadelt was still widely used even though the madrigal genre was very rapidly changing. The rising composer in Venice was Willaert, he soon became the head musical figure ther from fifteen twenty seven until his death in fifteen sixty two. According to the Oxford University Press, â€Å"In several respects this differs from what Verdelot and Arcadelt had done, even from Willaert's own earlier work. Willaert here set the verse of Petrarch in preference to that of that of 16th-century Petrarchists; he favoured the sonnet, dividing it so that a piece in two sections or partes, like a motet, resulted.† (5). The voices that are used in his madrigals are freed as if someone were speaking more so than exact. The pupils of his fairly imitated his style in many ways with questionable success. Due to Willaert's strong impact in the fifteen forties the town of Venice, Italy was the prime center of all madrigal composition in europe. The outer cities were were greatly influenced by the Venetian way of musical culture. In the fifteen fifties, the level of chromaticism began to please the ear of society, again it is said that Willaert and his circle of pupils took the head figure. A composer by the name of Rore became of prime importance to the new innovations that were sweeping the madrigalists. The early madrigals shows that there must be some association with Willaert. The focus on the meaning of poetry led Rore to be able to fluidly run lines together, ending some phrases in the middle of the line, even disregarding some rules here and there. However, a new power emerges in fifteen fifty five as Palestrina and Lassus both finished their first book of madrigals. The figure of Palestrina though could not be deciphered, as he was very commonly opinionated as a follower of Arcadelt, which to many historians seems unfitting and unjust. Although Lassus was strongly associated with Rore and Willaert, his writings were very complex in nature. Palestina on the other hand was seen as a stand out, a conservative of sorts from the experimental side of things. â€Å"The madrigals are as a class appropriately lighter in texture and more flexible in rhythmic motion than the motets, and they make sharper use of contrasts. Yet they share the general lucidity of texture common in his music, and this quality may well have contributed to the popularity of the most famous among them.† (5). This made Palestrina a strong figure as a known madrigalist than people tend to admit. His books show a joy in the popularity of Rome during the time period, and many works are seen to be written for a private devotional setting. Meanwhile in england during the latter sixteenth century there was a greater concentration of madrigal compositions being written. The madrigal is said to be associated with London music printing, which in fifteen eighty eight began under Byrd. In the fifteen nighties, Morley, weelkes and Wilbye began to shine as prolific composers for england. Morley was a young chap that was very keen to Italy was a major role in guiding the english madrigal development. He enlisted more madrigals than anyone else in his time, he set a stylistic normality that was soon followed by other madrigalists in england, this game him a position of quality power along with prestige. Unfortunately for England, the madrigal was short lived after the death or Morley and Queen Elizabeth, once then the madrigal began a decline. This new growing mood struck and action against Petrarchism. The history after the year sixteen hundred merely comes down to the study of minor figures who wrote only a few songs with some success. The period of English madrigals to some composers were seen as more abstracted in tradition. Many of whom seemingly ignored or merely did not understand the madrigal, they style of text or how to treat the words in a harmonic style. â€Å"After the second decade of the 17th century, no work of any lasting reputation was produced, and the style soon fell into neglect. Under the Stuart dynasty polyphonic song lost much of its popularity, and the civil war crushed out all artistic feeling† (3). The madrigal was a popular choice throughout the Renaissance, but like most good things, they come to and end for a period of time before they are drawn out again. The madrigal gave a new enlightenment to the people and the composers that wrote them. Without the madrigal we may not have the style that we use to day when we sing or hear instruments play. It opened doors that were used for many years and gave the opportunity for improvement. The madrigal set norms that may not have been set without it and if they were it would have been many years after and who knows where we would be today without its unique style. Although this style is no longer written today, there are still societies and groups in schools that show a great appreciation to the genre, and form madrigal clubs that only sing them. After the madrigal fell out the opera became the talk of the town and it is believed the reason as to why the madrigal fell short is what seems like only an eighty year span. Work CitedBritannica, The Editors of Encyclopaedia. â€Å"Madrigal.† Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 19 Nov. 2017, www.britannica.com/art/madrigal-vocal-music. â€Å"The Italian Madrigal of the Renaissance.† The Italian Madrigal of the Renaissance, www.lcsproductions.net/MusicHistory/MusHistRev/Articles/ItMadrglRen.html.†History of the Madrigal.† Music Of Yesterday, musicofyesterday.com/history/history-madrigal/. â€Å"Madrigal.† Edited by Wilfrid Mellers, Madrigal, Colorado University, autocww.colorado.edu/~toldy3/E64ContentFiles/MusicAndTerms/madrigal.htm.†Madrigal.† Grove Music, Oxford University Press, 22 Dec. 2017, www.oxfordmusiconline.com/grovemusic/view/10.1093/gmo/9781561592630.001.0001/omo-9781561592630-e-0000040075#.Fenlon, Lain, and James Haar. â€Å"The Italian Madrigal in the Early Sixteenth Century.† Google Books, Cambridge University Press, books.google.com/books?id=ffA8AAAAIAAJ;printsec=frontcover;dq=madrigal;hl=en;sa=X;ved=0ahUKEwjmn9eM7vvZAhWJ3YMKHU1FBhIQ6AEISDAG#v=onepage;q=madrigal;f=false.

Sunday, November 10, 2019

Advertising Infiniti Essay

Moreover, consumers were simply confused by the advertising and it even became a runt of Jokes by Jay Leno and David Letterman. It is obvious that it is necessary to analyze the mistakes that were made by Nissan. It should be said that for a success of any product that is advertised it is vitally important to take into consideration four key elements, four levels of consumer’s involvement. The first level is Extended Problem Solving. This level occurs when a consumer is inexperienced in a particular consumption setting or buying situation yet finding its setting to be interesting and highly involving. It is a deliberate decision-making process that includes the explicit need recognition, careful internal and external search a thorough evaluation of alternatives, and a lengthy and involved post-purchased evaluation. In the case of Infiniti Nissan was obviously only on its way to invade the market of the US. Naturally it could not have enough information about the real needs of American consumers. Moreover, the company could simply underestimate its main competitors, including Toyota’s Lexus, which operated within the same segment of the market. The company lso needed to gain the recognition of the American consumers that was not an easy task. The next level is Limited Problem Solving, which implies a low experience and decision making process. The information search is usually limited to the first brand that the consumer encounters in that particular product category. At this level of involvement, the consumer is simply seeking adequate solutions to mundane, everyday problems. An example of this may be a purchase of Pampers shortly after the new mother receives a complementary package of them when she leaves the hospital. It also could be the result of receiving a trial offer or a discount coupon. Probably Nissan Infiniti’s campaign was Just hold in the wrong time since the need was not so significant as it actually should be for a successful introduction of a new automobile in the market. Not less important is the level of Habit or Variety Seeking. Traditionally a habit purchase occurs when the decision is uninvolving and a consumer simply purchases the same brand from the product category over and over again. Habitual purchases are one of the most common types of the decision-making ode, but it is necessary to remember that habits may be disrupted. Actually it is exactly what Nissan has to be done for, as I has already been mentioned at the beginning of the 1980s Japanese companies’ share was about a quarter of the general American market, consequently Nissan’s share was even less significant. In such a condition American consumers would rather buy a traditional American car than a Japanese one. However Nissan also had a chance because Variety Seeking occurs when a consumer has a tendency to switch brands to avoid the boredom and routine of habitual buying. But despite this fact the consumers still choose from their original consideration set of alternatives. Finally, Brand Loyalty is extremely important particularly in the contemporary business. In this level, there is high involvement and a very rich prior experience history that Nissan obviously lacked at that time. However, once gained it will be very effective especially in the advertising campaigns since it is based on highly favorable attitudes toward the brand, a conscious commitment on the part of the consumer to find this brand each time the consumer urchases from this category, and it provides high emotional benefits for the consumer. Thus, taking into consideration all above mentioned, it is possible to conclude that Extended Problem Solving, Habit or Variety Seeking, Limited Problems and Brand Loyalty are extremely important for the market success of any advertising campaign and any product. However, the advertising of Nissan Infiniti discussed in terms of this paper turned to be ineffective since not all of the modes mentioned above could be objectively realized in that time in the market of the US by this company.

Thursday, November 7, 2019

American Manifesto essays

American Manifesto essays My name is Alexander Paul Halpin. I am a PROUD citizen of the great country of the United States of America. As of now this country is great but as we know this the U.S. is an imperial nation and all empires decline and eventually fall. I love my country more than anything and I am very frustrated at the direction it is going in it is almost a burden that I cannot possibly bear because our countrys lack of morals, religion, and education are gutting Lady Liberty from the inside out. But it is a burden I have to bear because no one else will. I feel I have to this fight even if I fight alone. In this manifesto I will explain where our country is going, why it is going there, who is doing this to our nation and how we can fix it if its not too late. After I finish this hopefully others will join the fight I need help. I will not stand by idly and watch our country destroy itself period. I do not care if I have give up my possessions or even my life, I regret that only have one life to give for the United States of America and all her loyal citizens. Have you ever driven by a sewage a plant and said damn that stinks! Well that is what I say when I think of where our country is going. It all starts with the loss of good old fashioned American Morals. We as a people have sight of what is most important, which is God, Family, and Country. These three values are the most important values we ever have specifically in that order none comes before those three values. If you take a firm stance on those values any others will always follow. Our country has been going downhill for a long time if we dont stop it soon our freedoms and great democracy will be gone forever. Everyone wants to do something about it, but they all think they wont make difference I am telling you if we all stand together and fight on a united front we will never be conquered. The lack of religion i ...

Tuesday, November 5, 2019

Powerful Plots 3 Expert Tricks for Building a Story Arc - Freewrite Store

Powerful Plots 3 Expert Tricks for Building a Story Arc - Freewrite Store The Ingredients of a Story Arc Authors are often divided over the issue of whether to plan out a whole novel in detail or just start writing - but one thing that all writers agree on is the need for a powerful story arc. Your story arc is what gives your novel structure and makes it satisfying for your readers. Without it, you have a story that meanders around, getting nowhere, and it doesn’t matter how beautiful your prose is - without a story arc, you’ll leave your readers woefully dissatisfied. The Ingredients of a Story Arc If you consult a dictionary for a definition of a story arc, you’ll see something like this: â€Å"(in a novel, play or movie) the development or resolution of the narrative or principal theme† (Oxford English Dictionary). As something that develops and then resolves, the story arc has a shape to it - and the things that give it its shape are rising and falling emotion and tension, and character development. When these ingredients are used effectively, you have a powerful story arc that keeps your readers hooked - which is what every author (should) want. As far back as Aristotle (4th Century BCE), the great writers have understood that the formula for an effective story arc involves a beginning, a middle and an end. The beginning sets the scene and introduces the characters and theme of the novel. The middle builds the tension and increases the emotional investment from the reader. Finally, the end provides a resolution. It doesn’t have to be a complete resolution (although some readers prefer that), but there does need to be some kind of resolution. Expert Advice on Creating a Powerful Story Arc 1. Build Your Story Arc with the ‘5 Ws’ Every writer should be familiar with the 5 Ws - Who, What, Where, When and Why - but you may not have realized how much power they can wield when you’re building your story arc. To get the most out of the 5 Ws, you need to ask yourself a set of questions that will guide the way that your plot develops: Who Questions: Who are your protagonists and how might they grow or diminish to create tension Who are your antagonists and how will their development impact on the narrative and your protagonists? Who in your cast of characters do you want your readers to sympathize with most - and how might subverting this create tension in your story arc? What Questions: What motivates your characters, and how might these motivations be challenged in the course of your story? What impact might misguided motivations have on your character - and how can this be used to create tension? Where Questions: Where does your story take place, and how might unexpected changes in setting cause difficulties for your characters and build the tension in your story? When Questions: When in your story’s timeline would it be most effective to raise the tension? When might your readers be least likely to expect something to occur that can build emotion and tension? Why Questions: Why will your readers be emotionally invested in your story - and how can you subvert this as part of your story arc? 2. Don’t Be Afraid to Break from Tradition There are, of course, different types of story arc - and while the rise-then-fall formula is one of the most popular formulas in use, there are also a number of archetypal plot arcs that have been successfully used by writers over the centuries. In fact, using an archetypal story arc can give your novel’s plot a lot more power since it breaks from what many readers come to expect. If you want to try using an archetypal story arc, you have five different options to choose from - according to researchers from the University of Vermont and the University of Adelaide. These have been classified into types of narrative: Rags to riches (rise) Riches to rags (fall) Man in a hole (fall then rise) Cinderella (rise then fall then rise) Oedipus (fall then rise then fall) A lot of these story arcs are based on taking your readers on an emotional journey. Rags to riches stories, for example, gain reader investment by creating a character that can be sympathized with and create a positive emotional journey of escaping hardship, which resolves with a typical happy ending. These types of stories are really popular - because they create a sense of hope and fairness. However, rags to riches stories have been so overused that readers are now demanding more, and the Oedipus type of story arc is the one that readers seem to reach for the most, closely followed by Man in a Hole story arcs. It can be helpful to create a visual representation of the different types of archetypal story arcs to help you plan these developments into your plot. For example, a visual representation story arcs in the study mentioned above looks like this: (Top Row, left to right: Rags to riches; Man in a hole; Cinderella Bottom Row, left to right: Riches to rags; (Icarus - the traditional rise-then-fall); Oedipus (Credit: Reagan et. al/ University of Vermont) With a visual representation of your story arc, it’s easy to plot on the main events in your story and uncover more opportunities for creating high emotional stakes. If you’re not one for detailed plot outlines, a visual story arc allows you to keep your writing following the story arc without having to plan out every chapter or scene. 3. Exploit the Power of Sub-Arcs Depending on the length of your story or novel, building sub-arcs, or lesser arcs into your story can be really effective. These sub-arcs can be in addition to, or as part of, your main story arc. For example, if you’re opting for a traditional rise-then-fall story arc, you could have a sub-arc that is based around a different theme in your story that follows more of a rise-then-fall-then-rise or fall-then-rise-then-fall format. Using sub-arcs helps you to build a stronger dramatic structure into your story and is really effective in keeping your readers on the edge of their seats as they read. There are a lot of benefits to using sub-arcs in your stories, too. For example: You can create different types of tension at different points in the story - for example when the tension is lessening in your main story arc, you could build tension in a sub-arc to maintain your readers’ engagement. You have more opportunities to develop your characters and make your readers more invested in them. You can create multiple situations where it seems like your characters have everything to lose - which creates even more dramatic tension. When you’re using sub-arcs, creating a visual outline of your novel is pretty crucial. Building sub-arcs into your story can be complex, so it’s important that you’re able to see where you are in both the main story arc and your sub arcs - or you could end up with a mess instead of a defined arc. It’s these kinds of muddled middles that put readers off and leave them frustrated - so don’t skip creating a visual outline of your arc and sub-arcs. Plotting your arcs and sub-arcs on graph paper or using an app on your computer or phone can be done relatively quickly - and as your story develops it’s easy to make adjustments and add more details onto your diagram as you go along. This way, you’ll avoid the problem of adding too many sub-arcs or too many points of tension and keep a clear dramatic structure in your story. There are plenty of story arc templates you can download online, like this one:    Wielding the Power of Story Arcs Whatever type of fiction you write, whether it’s science fiction, literary fiction, crime and thrillers, horror or anything else, you need to start plotting using story arcs. Your readers will thank you for it - and your readership will grow, too. Story arcs are a simple tool that can make the difference between a good story and a great story. Many authors who don’t like to plot their novels in advance see story arcs as restricting their creativity - but in fact, story arcs can fuel your creativity, allowing you to visually see more opportunities for developing characters and building tension. You don’t have to do a detailed outline to use story arcs, and you’re sure to find that rather than being restrictive, story arcs give you the structure that you need to unleash your creative juices onto the page.       About the author: Ariella is an experienced copywriter, editor, and digital marketing consultant. Driven by a passion for writing and content creation she takes pride in producing articles that deliver the latest information in an engaging manner and marketing campaigns that deliver exceptional results. Ariella has a BA (Hons) in English Language and Creative Writing (First), an MA in Theology and Ministry, and is a published author of three novels and a bestselling non-fiction book. A creative at heart, Ariella has 14 years’ industry experience and always aims to keep abreast of current trends and developments. She lives in the UK with her three beagles Zeke, Hope, and Sandy, who always make life interesting.

Sunday, November 3, 2019

Research Eosin Y with and without Phloxine B Reagents Paper

Eosin Y with and without Phloxine B Reagents - Research Paper Example The physical and chemical properties differ from one isomer to another. The highest melting point is 13.260C (55.870F) for p-xylene and the least is -47.870C (-54.170F) for m-xylene. All isomers have a boiling point around 1400C (2850F). In respect to density, all isomers have a density of around 0.87 g/ml that is less than dense water. In air, one can smell xylene at a concentration of 0.08 to 3.7 ppm while at water one can taste it at 0.53 to 1.8 ppm. In terms of appearance, xylene is a colourless and clear. The compounds related to xylene include benzene, ethylbenzene, mesitylene and toluene. Xylene is practically insoluble in water but soluble in non-polar solvents like the aromatic hydrocarbons (Pujado and Jones, 2006). According to Avery (2008) xylene, is commonly used in a histology lab for cleaning purposes. In the histology lab, technicians apply xylene for the purposes of tissue processing, deparaffinised and cover-slipping. It is termed as the best cleaning agent in a histology lab. It is applied before the infiltrating tissue in the cleaning process. To infiltrate a tissue peace with water, paraffin and alcohol must be removed. By removing, first, dehydration of tissues fixed with aqueous fixation is done by placing it through different alcohols starting from 50 % to 100 % through 70 %, 80 % and 95 %. After dehydrating the tissues, it must be cleaned using Histo-Grade Xylene form alcohol. After completion of this process, the infiltration of the tissue with paraffin can be done. Xylene can also be used in lab to prepare cover-slipping slides. The slides that are stained cannot be cover-slipped until the removal of water takes place. In order to dehydrate the water slide, the stained slide is placed into alcohol. After that the stained slide is placed into xylene in order to remove alcohol. After completion of this

Friday, November 1, 2019

Governance regulations and ethics paper Essay Example | Topics and Well Written Essays - 3000 words

Governance regulations and ethics paper - Essay Example The financial crisis was considered the worst global crisis since the great economic depression. Many economists also perceived the financial crash as the worst in the economic history. The film under study is based on the most extensive research and exhaustive interviews with key financial insiders, politicians and journalists. Many academicians from different fields of knowledge were also included in the research to give their views on the subject. The film analyzed is based on the rise of a rogue industry, which has corrupted politicians, professionals, academicians, and regulators. The film unearths the 2008 global financial crisis that shook the entire global economy since the effects of this depression was felt either directly or indirectly in every sector of the economy. Arguably, the film portrays the financial crisis as a result of poor financial planning, forecasting and greed among some powerful individuals to amass wealth and enrich themselves. In fact, it is through such corruptions among certain powerful individuals, which shook the entire economy that the world is still yet to recover and recoup the financial losses. Definitely, this will take the country a lot of time and resources before it is restored to its former economic status (Furmston and Chuah 67). On the other hand, the entire globe still battles with the implementation of viable and some of the most appropriate economic policies, which steer economic development. Therefore, a lot of funds are required to be invested in the economy to promote economic growth and development. The UK corporate code of governance is also a crucial document that is very important in examining the elements of this case. Precisely, the corporate governance code 2010 was devised in a mid of the financial that shook the entire economy. This economic depression triggered a financial panic and suffering in the country and globally. The main aim of the UK corporate code was to investigate and monitor the performa nce of the listed companies and banks. This code has other aims and objectives as well. The corporate code was intended to facilitate effective entrepreneurial and prudent management for corporate governance to enable a company establish some sound management policies and guidelines, which can deliver the long term success of the entity. From the analysis of Nelson’s book, it is evidenced that good management principles and practices are essential in promoting the growth and development of the economy (Nelson 42). Moreover, the UK corporate code acts as a guide to a number of key components, which are involved in effective and sound governance. The code is based on good governance and transparency, accountability and focus to the core objectives and goals of various business entities. Importantly, the focus is on the long term entities of the corporations. The code aims to help the board of governance discharge their duties on the best interests of the company. In the review, the code saw few, but some significant changes in the â€Å"tone† of the code that guides the general behavior of the board with the hope that these changes help in promoting some clarity and understanding. In regard to the task of the board, and ensure there is efficient and effective communication with various stakeholders (Woodroffe 56). Furthermore, the code aims to ensure there is proper accountability and reduce underpin board ineffectiveness by encouraging that all the

Wednesday, October 30, 2019

Analysis of the Media Essay Example | Topics and Well Written Essays - 2500 words

Analysis of the Media - Essay Example Occasionally, ridiculous plans will spring up to send them back to Britain – and these plans usually involve the radio transmitter (which is where the show gets its name) (BBC 2010). While all of this is going on, Rene is pretending to be his own identical twin (also named Rene), because he actually created a ruse about his own death to keep the SS away from him. This means that his wife is masquerading as his â€Å"widow,† who occasionally fields advances from potential suitors and who more often tries to entertain the patrons with her singing. Because her voice is so awful, though, customers either just leave or shove some cheese into their ears to avoid the maelstrom. In the meantime, Rene is carrying on with his waitresses; Edith generally finds out, but Rene can always talk his way out of the situation. This is helpful for him, because the gay German Lieutenant Gruber, as well as the attractive females in the communist resistance are always making advances toward h im. The episodes run consecutively, with the plot continuing from one episode to the next, but it is possible to watch each one and enjoy it independently. When each new episode begins, Rene shows up at the beginning, narrating the past events to the audience and bringing them up to date on his latest imbroglio (Brown 2008). When it comes to the structuring of the comedy, 'Allo 'Allo! emerges as part of a genre that appeared on both sides of the Atlantic Ocean in the decades after World War II. Hogan's Heroes, an American program, was one of the first television series that was able to use the Nazi machine as a source of comedy. The bumbling Colonel Klink, the commandant of Stalag 13, was constantly outwitted by his... The interplay between Basil and his wife, Sybil, serves up some of the most memorable comedic moments in the show. While she might agree, at least in principle, with his desire to make the hotel a more upscale establishments, she disagrees loudly (and sometimes violently) with his schemes. When Basil is trying a new idea, he usually gets Polly (the maid) or Manuel to help him – and to hide the truth from Sybil. Despite the anger that courses between them, though, it is clear that there is still some tenderness between them. â€Å"The Anniversary† is all about Basil's attempt to put together a surprise party for her (which goes awry when he pretends to forget the significance of the day, in order to make it even more of a surprise to her, and she storms out). However, Sybil is not a flat terror; instead, she often has the better hand when it comes to managing the hotel, particularly when there are difficult customers to be dealt with. There are other times, though, when she is talking loudly on the phone in the middle of a very busy scene at the hotel, and her braying laugh and loud voice make her a source o annoyance to others on the show.Manuel may be one of the most memorable characters from the show. From Barcelona, he still has only a limited grasp of British customs – and the English language.

Sunday, October 27, 2019

Homogenized Mushroom Tissue Based Biosensors

Homogenized Mushroom Tissue Based Biosensors ABSTRACT Homogenized mushroom (Agaricus bisporus) tissue based biosensors by using plant tissue materials is a relatively new development in the biosensor technology. A simple in dip stick kind of visual ethanol biosensor that based on immobalised alcohol oxidase (AOX) homogenized from mushroom tissue onto polyaniline (PANI) film for ethanol (> 5% concentration ) detection in toiletries products. The colour going to change from green to blue due to response of biosensor to the ethanol and the change of colour can be seen by naked eyes. Regarding the enzymatic reaction of ethanol, acetaldehyde and hydrogen peroxide will produced, then PANI film is latter going to be oxidised. The method used to immobalise AOX onro the PANI film is by adsorption. Regarding immobilisation process, AOX solution need to deposit on the PANI film and then left it at room temperature within 30 minutes until it dry. Scan and analyse the changes film’s colour to obtain the biosensor’s response characteris tics toward the ethanol. The biosensor respond. Therefore, this simple visual biosensor is suitable for all-range-aged community to determine the safeness of certain toiletries products from the ethanol. Keywords : Biosensor; Alcohol Oxidase Ethanol; Mushroom Tissue; Polyaniline; Toiletries 6.0Â  EXPERIMENTAL 6.1Â  Chemicals 10-40 units/mg protein of Alcohol Oxidase or simply called (AOX) (A2404, EC1.1.3.13) which extract from mushroom (A. Bisporus). These mushroom can be bought at fresh market as culture vegetables. Before use make sure store it at 4Â °C. In order to immobalization use 225 bloom of gelatin from calf skin and 25.0% glutaraldehyde. Ascorbic acid, 2-propanol, D-glucose, n-butanol and many more chemicals needed can be purchased from Sigma, St. Louis, USA. Aniline with AR-grade, gallic acid (G7384) and l-cysteine (W326305) can be purchased from Sigma Aldrich (Saint Louis, MO, USA). Ethanol which contain >99.5%, methanol, orthophosphoric acid (85%) and sodium hydroxide (pellets) can be delivered by Merck (Nottingham, UK). All needed chemicals are from commercial source which in analytical grade. Millipore Direct-QTM 5 purification system provide the Milli-Q water. Prepare ethanol’s stock solutions in 0.1 M phosphate buffer at suitable pH daily and store it in refrigerator at 4 Â °C. For pH studies, 0.1 M of the phosphate buffer solutions with pH values between 4 and 8 were can be used and to measure the pH value, use commercial glass electrode and pH-meter (model 9318, Hanna Instruments, Woonsocket, RL, USA) and calibrate it at the pH values of 4.00, 7.00 and 9.00. 6.2Â  Homogenization of Mushroom Tissue Homogenize 200 mg mushroom tissue in the 400ml phosphate buffer. Mix this 300 ml homogenate and 10 mg gelatin. Incubate it for 5 minutes at 38Â °C to make sure the gelatin is dissolved. 6.3Â  Preparation of Polyaniline (PANI) Film In order to prevent bumping in the aniline, purify the aniline with vigorous and rapid stirring by distilled under vacuum. Prepare PANI dispersion as nanofibre and Huang and Karner (2006) already mention the method to should to be used to build it. Mix 3.2 mmol or 0.3 g of purified aniline with 10 mL of 1.0M Hydrochloric Acid (HCL). Mix 0.8 mmol or 0.18 g of Ammonium peroxydisulfate into another 10 mL aliquot acid solutions. Add aniline-acid to oxidant and these two solution will mix rapidly within 30 seconds and then allow it to react in undisturbed overnight condition. On the next day, wash the polyaniline by using water and centrifuged. Supernatant liquor with pH 3.3 and strong green colour will form and it is indicate as the PANI particles which can be observed after several times of washing. Any remaining particles with size larger than 1ÃŽ ¼m must be removed before casting by passing the dispersion through a 55-mm glass fiber filter (Whatman GFA, Kent, UK) which is attach to va cuum source. Cast directly PANI dispersion on a substrate of polystyrene and then, left the thin film of PANI that on the sheet of polystyrene in the dark to dry after cut it into individual in 10mm2 size. Next, store that ready film at 4Â °C. The thickness must be 0.7ÃŽ ¼m and use SEM images to determine it. To make sure the thickness of the film is always in the same magnitude order, it must be determined routinely. Then, choose 0.7 ÃŽ ¼m thickness of PANI film to use for the further experiment result in good of PANI film fabrication reproducibility. 6.4Â  Enzyme Immobilization Immerse the PANI film in 0.1 M phosphate buffer which have pH 7.0 to make sure the condition of PANI film is at natural condition which means at pH 7.0. After that, deposit appropriate concentration about 10 ÃŽ ¼L of AOX solution which is from homogenate of mushroom tissues and phosphate buffer on the PANI film and left it to dry within 30 minutes. For the further use, store this PANI film with immobilised AOX at 4 Â °C. 6.5Â  Biosensor Construction Construct a dip stick test visual biosensor of PANI film with immobilized AOX as Figure 1, connect AOX/PANI film with a handle which made by cellulose paper or can use transparent plastic tape. To way to use this this dip-stick format visual biosensor by just dipping this kind of biosensor into the toiletries sample solution for a several seconds (Â ±5 s), then the change of colour can be seen by baked eye if the concentration of ethanol is >5% since that only amount allowed to be in toiletries products and use image analysis for the quantitative measurement change of colour. (a)(b) Figure 1: (a) dip stick format of biosensor (b) dip biosensor into toiletries sample solution (Kuswandi et.al,2014) 6.6 Colour Change Recording See the change of colour by naked eye during alcohol detection since this biosensor is kind of visual mode. Use scanner for example Canon, Cano Scan, Japan and Tokyo for quantification of colour measurements. The presence of ethanol exceed 5% of concentration in toiletries sample solutions will change the colour of the biosensor from green to blue. The detection can be done by dipped the biosensor which in the form of dip stick test in the sample solutions in 5 seconds. Use ImageJ program which can be used as online applet, free download application or can be used in any computer together with Java 5 (Dougherty, 2009 Rueden et.al, 2007) in order to assess the colour after it has been scanned. The purpose s to determine the mean RGB colour value. 7.0Â  EXPECTED RESULT The expected result from this research is the colour of dip stick AOX/PANI film biosensor will change from green to blue if there presence of >5% of ethanol in toiletries products after the biosensor is dipped into the toiletries sample solutions for 5 seconds. Since this is the visual mode biosensor, the change of colour can easily seen by naked eyes. On the hand, use scanner (Canon, Cano Scan, Japan, Tokyo) for quantitative colour measurement and then use ImageJ program to assess the colour change of biosensor and to determine the mean RGB colour value. (Collins, 2007)